Shenzhen International Live ce Construction And Innovation Industry Expo(LCIE)

  全新視界 融合創新 沉浸體驗 遇見未來

New Horizon

Integrated Innovation

Immersive Experience

Meet The Future

時間：2024年5月15日-17日  地點：廣州琶洲·保利世貿博覽館

Time: May 15th-17th, 2024

Location: Poly World Trade Expo Center, Pazhou, Guangzhou

組織機構

主辦單位：廣東省直播電子商務協會

擴展集團

承辦單位：企聞展覽策劃（上海）有限公司

廣州擴展展覽服務有限公司

吳先生13067931322

Host

Sponsor: Guangdong Live E-commerce Association

          Kuozhan Exhibiton

Organizer:Guangzhou Kuozhan Exhibiton Services Co., Ltd

LCIE直播產業大會

-打造世界直播空間產業風標

LCIE Live Industry Expo

-Serve As The Bellwether For The World Live ce Industry

隨著全球數字技術和5G網絡的飛速發展，數字經濟正不斷改變人們生活方式和經濟發展模式。作為當今全球貿易的重要組成部分，數字貿易不再簡單地通過數字技術進行的實物商品貿易，而是包括更廣意義上的數字服務貿易，數字貨幣的使用、數據和數字產品的銷售、數字化服務貿易等。

大環境下技術創新催生了服務貿易不斷發展出新模式、新業態，深入滲透并顛覆性地改變了傳統貿易發展過程中的各個環節和交互方式，進一步推動了數字貿易全球化提速。

而其中直播作為企業對外營銷和品牌文化的有效觸點，乘著數字經濟和直播經濟的浪潮必然朝著更多樣化的方向發展，各行業跨界合作，新型IP衍生，品牌文化的升級落點于直播空間建設和創新已是必然趨勢，

品牌化、智能化、科技化的直播空間必然在各行業場景中得以深度應用，全面提升企業業務及數字化轉型的進程。

2023年大量頭部主播后撤，回歸市場流量紅利必然將被更具潛力的企業所截取，2024年，企業直播整個行業發展成熟度和特異性將飛躍式提升，品牌企業在深入了解用戶的同時，更加重終端觸達和用戶吸引。在VR、AR、AIGC的加持下新型的品牌營銷服務方案和沉浸互動式直播空間的訴求大大提升，企業直播將開啟“標準化、個性化，智能化”的直播新時代。

With the rapid development of global digital technology and 5G networks, the digital economy is constantly changing people's lifestyles and economic development models. As an important component of global trade today, digital trade is no longer simply a physical commodity trade conducted through digital technology, but includes broader digital service trade, the use of digital currency, sales of data and digital products, and digital service trade.

In the current circumstances, technological innovation has spurred the continuous development of new models and formats in service trade, which have deeply penetrated and fundamentally changed various links and interaction methods in the development process of traditional trade, further promoting the acceleration of digital trade globalization. As an effective element for enterprise external marketing and brand culture, live will inevitably develop towards more diversified directions in accordance with the wave of digital economy and live economy, cross industry cooperation, new IP derivatives, and the upgrading of brand culture will inevitably focus on the live ce construction and innovation.Branded, intelligent, and technological live ces will inevitably be deeply applied in various industry scenarios, comprehensively enhance the process of enterprise business and digital transformation.

In 2023, a large number of top anchors will return to market traffic dividends.The profitable market full of desiring opportunities will inevitably be possessed by more promising enterprises.In 2024, the maturity and specificity of the entire industry development of enterprise live will be greatly improved. Brand enterprises will not only deeply understand users, but also pay more attention to terminal reach and user attraction. With the support of VR, AR, and AIGC, the demand for new brand marketing service solutions and immersive interactive live ces has greatly increased. Enterprise live will open the new era of "standardization, personalization, and intelligence".

展會布局

Exhibition Layout

數字化飛速發展的新時代影響下，直播技術創新發展與直播空間建設市場需求增大的雙重驅動下，企業直播市場將進入穩中求進，進而求精的深耕發展期。

Under the influence of the rapid development of digitalization in the new era, driven by the dual development of live technology innovation and the increasing market demand for live ce construction, live market for the enterprise will enter a period of steady progress and further refinement of the deeply-rooted development.

借助珠三角產業集群優勢，廣東省直播電子商務協會和擴展集團在2024年5月15-17日于廣州琶洲·保利世貿博覽館共同舉辦國際直播空間建設及創新產業博覽會以下簡稱（LCIE直播產業大會），屆時將邀請國內外優質直播供應鏈企業、主流平臺、知名MCN機構、行業KOL、數字領域專家共赴盛會，充分發揮直播空間打造優勢資源，為各方達成高效合作提供便捷通道，驅動傳統營銷模式轉型升級，實現數字化經濟新增長。打造直播空間全產業與數字貿易全面對接的綜合服務平臺。

With the benefit of the Pearl River Delta industrial cluster, the Guangdong Live E-commerce Association and Kuozhan Exhibition jointly will hold the International Live ce Construction and Innovation Industry Expo (LCIE Live Industry Conference) from May 15th to 17th, 2024 at the Poly World Trade Expo in Pazhou, Guangzhou. At the conference, high-quality domestic and foreign live supply chain enterprises, mainstream platforms, well-known MCN institutions, industry KOLs, and digital industry experts will be invited to participate, fully leveraging the advantages of live ce construction resources,providing a convenient channel for efficient cooperation among all parties, driving the transformation and upgrading of traditional marketing models, achieving new growth in the digital economy,building a comprehensive service platform that integrates the entire industry of live ce with digital trade.1000+參展企業

50+場次會議論壇活動

50000+全球專業觀眾

1,000+Exhibitors

50+Forum

50,000+Professional Global Buyers

8大優勢 覆蓋更全領域

8 Advantages Shifting Towards The All Areas

1全球首個直播空間產業鏈創新大展

全球首個以數字空間和直播空間打造為主題的產業博覽會，本屆展會聚焦新型營銷模式變革，展示最新數字技術與創新成果，搭建IP聯動、技術交流、跨界合作、貿易投資、人文交流的綜合服務平臺，助力品牌探索直播產業發展新格局、推動多樣性的世界經濟發展新載體、踐行品牌、產品、用戶無邊界溝通創新空間的新模式。

1. The World's First Live ce Industry Chain Innovation Exhibition

The world's first industrial expo with the theme of creating digital ce and live ce,this exhibition focuses on the transformation of new marketing models, showcasing the latest digital technology and innovation achievements, building a comprehensive service platform for IP linkage, technology exchange, cross-border cooperation, trade investment, and cultural exchange, helping brands explore new patterns of live industry development, promoting diverse new carriers of world economic development, practicing the new model of borderless communication and innovation ce for brands,products and users.

2政策利好、搭建行業合作橋梁，促進產業完善與創新；

自“十二五”規劃起，云計算、移動互聯網等新興業態便受到政策鼓勵。近年來，鼓勵發展數字經濟、鼓勵企業上云成為國家重點戰略，直播相關的底層技術也頻頻受政策鼓勵，互聯網營銷師得到官方職業認證、直播行業規范也陸續出臺利好行業長遠健康發展，企業直播行業迎來爆發式的發展機遇期。

2. Policy benefits  Build Industry Cooperation Bridges 

Promote Industry Improvement and Innovation

Since the 12th Five Year Plan, emerging industries such as cloud computing and mobile internet have been encouraged by policies. In recent years, encouraging the development of the digital economy and encouraging enterprises to go cloud has become a national key strategy. The underlying technologies related to live have also been frequently encouraged by policies. Internet marketers have obtained official professional certification, and live industry standards have been introduced, which is beneficial for the long-term and healthy development of the industry. The enterprise live industry has ushered in an explosive period of development opportunities.

3創意、技術、設備、平臺、終端多維演繹，助推企業直播全面升級。

數字經濟的高速發展為企業直播產業增長創造環境。在全球經濟、市場、品牌商品等多維一體化發展的趨勢下，直播空間打造正迎來飛速的發展時期。直播服務不僅可以打通企業與用戶的空間壁壘，還將更加快速傳遞品牌文化與服務理念，先進的AI和人工智能可以幫助直播整個環節提供更好的優化方向，提升品牌記憶植入的速度。在多方推動下直播空間打造未來必然是企業更好的應對愈發激烈的市場競爭的最強武器。

3. Multi Dimensional Interpretation of Creativity, Technology, Equipment,Platform,and Terminals          Promote the Comprehensive Upgrading of Enterprise Live

The rapid development of the digital economy has created an environment for the growth of enterprise live industry. Under the trend of multi-dimensional integrated development in the global economy, market, and branded products, the creation of live ce is entering a period of rapid development. Live services can not only break down the tial barriers between enterprises and users, but also more quickly convey brand culture and service concepts. Advanced AI and artificial intelligence can help provide better optimization directions for the entire live process, improving the speed of brand memory implantation. Under the promotion of multiple parties, the live ce construction for the future is bound to be the strongest weapon for enterprises to better cope with increasingly fierce market competition.

4全新1+N+N峰會結構，構建直播空間建設產業專屬行業盛會

推出“1場展會+N場行業論壇+N場行業專業評選”模式，邀請知名院士、專業學者、技術大佬、行業大咖共同研討數字經濟與直播經濟產業發展融合趨勢、技術前沿和熱點問題，搭建平臺機構、品牌企業、科研高校的多維度交流合作橋梁，構建直播產業多元化綜合服務平臺。將舉辦“未來展示空間創新發展高峰論壇”、“直播技術與應用發展高峰論壇”、“多功能直播體驗分享大會”、“未來視覺效果峰會”、“優質直播設備創新品牌評選”、”直播產業最佳服務商評選“、“虛擬空間技術大獎賽”等行業活動，為行業盤點及輸送最新的科研成果。

4. A Brand New Forum Structure ”1+N+N” 

Construct The Exclusive Industry Event For Live ce Construction Industry

We will launch a model of "1 exhibition+N industry forums+N industry professional evaluations", inviting renowned academicians, professional scholars, technology experts, and industry experts to jointly discuss the integration trends, technological frontiers, and hot issues of digital economy and live streaming economy industry development. We will build a multi-dimensional communication and cooperation bridge between platform institutions, brand enterprises, and research universities, and build a diversified comprehensive service platform for the live streaming industry. We will hold industry events such as the "Future Exhibition ce Innovation Development Forum", "Live Technology and Application Development Forum", "Multi-functional Live Experience Sharing Conference", "Future Visual Effects Conference", "High quality Live Equipment Innovation Brand Selection", "Best Service Provider Selection in the Live Industry", and "Virtual ce Technology Grand Competition" to deliver the latest scientific research achievements for the industry.

5打破線上線下空間壁壘，全面展示直播產業風采

展會全程開啟直播交流，圖片和聲音即時互動，全方位解析多維體驗直播空間建設，從線上到線下打造營銷閉環，會場以外的行業人士，近距離體驗直播產業創新發展氣氛。上百家渠道合作方也將運用國內外全方位媒體資源對優秀項目產品及成果技術提供專訪報道機會，挖掘新聞點，搜索引導等，助力企業拓展品牌和影響力，捕捉更多市場機會。

5. Break Down Barriers In online And Offline ce

Fully Showcase The Charm Of The Live Industry

The exhibition will start live communication throughout the entire process with real-time interaction between pictures and sounds, comprehensively analyze multi-dimensional experience live ce construction, create the marketing closed-loop from online to offline. Industry professionals outside the venue can experience the atmosphere of innovation and development in the live industry up close. Hundreds of channel partners will also use comprehensive media resources from both domestic and foreign sources to provide exclusive interviews and reporting opportunities on excellent project products and achievements, explore news points, search and guide, and help enterprises expand their brand influence, and capture more market opportunities.

6、綜合服務體系，行業專家運營把控、精英團隊創新服務

LCIC直播產業大會以全新模式打造會展綜合服務體系，由業界專家和精英團隊共同開創新型運營服務模式，以前沿技術科技應用為基礎，市場發展趨勢為藍本，行業創新發展為目標，企業品牌及產品IP塑造為核心，通過針對性的市場調研、完善的數據分析和精準的運營策略，從運營、市場推廣、物流、廣告、品牌、合規等多維度為品牌提供全面的支持和服務，助力品牌在數字技術和直播空間打造領域取得戰略優勢和長期競爭力。

6. Comprehensive Service System  Industry Expert Operation Control  

 Innovative Services Provided By Elite Team

based on cutting-edge technology applications,aims to build a comprehensive exhibition service system with a new model and market development trends as the blueprint,goal for the industry innovation and development,and enterprise brand and product IP shaping as the core,the LCIC Live Industry Expo,created by industry experts and elite teams through targeted market research, comprehensive data analysis, and precise operational strategies,provide comprehensive support and services for brands from multiple dimensions such as operations, market promotion, logistics、

advertising, branding, and compliance, helping brands gain strategic advantages and long-term competitiveness in the fields of digital technology and live ce construction.7、會展全域營銷體系，互聯互通全方位升級營銷體系

LCIE直播產業大會采用全新的全域營銷運營模式，數據為基礎，媒體為觸點、渠道為橋梁、鏈路為紐帶實現全數據、全媒體、全渠道、全鏈路的會展全域營銷新模式，梳理品牌文化，強化品牌IP，突出產品優勢，塑造品牌獨特領域，串聯會展、品牌、服務商各類終端，推進品牌新型服務模式構建，助力品牌提升營銷效率，推動品牌形象的全面提升。

7. Entire Territory Marketing System For Exhibition

Comprehensive Connectivity Upgraded Marketing Network

The LCIE Live Industry Expo adopts a new comprehensive marketing operation model, which is based on data, with media as the key point, channels as the bridge, and links as the link, to achieve a new exhibition comprehensive marketing model of full data, all media, all channels, and all links. It sorts out brand culture, strengthens brand IP, highlights product advantages, shapes unique brand areas, connects various terminals of exhibitions, brands, and service providers, promotes the construction of new brand service models, helps brands improve marketing efficiency, and promotes the comprehensive enhancement of brand image.

8、全球百萬數據庫,無縫對接全產業人群，助你拓展海內外市場

20年專業展會運作經驗的擴展集團打造，全球百萬數據庫與渠道資源為依托，在共享海量專業觀眾資源的優勢下，將力邀來自各個領域的專業觀眾到場參觀交流。 全面保障大會的順利召開。

8. Millions of Global Databases Seamlessly Connect With The Entire Industry Population, Helping You Expand Into Domestic And Foreign Markets

With 20 years of professional exhibition operation experience and the advantages of sharing massive professional audience resources and millions of global databases and channel resources,Kuozhan sincerely invite professional visitors from various fields to visit and exchange ideas,comprehensively guaranteeing the smooth convening of the expo.

2大特色板塊 遇見品牌直播未來空間

虛擬宇宙空間

2 Distinctive Segments

Encounter The Future ce Of Brand Live

Virtual Cosmic ce

集中展示前沿數字科技應用和數字技術創新

1) 技術；2) 交互技術；3) 通訊技術；4) 云和邊緣計算 5) 高性能計算 ；6) 物聯網 ；7) 網絡技術；8) 人工智能技術

Concentrate On Showcasing The Cutting-Edge Digital Technology Applications And Innovations

1) Blockchain technology; 2) Interaction technology; 3) Communication technology; 4) Cloud and edge computing 5) High performance computing; 6) Internet of Things; 7) Network technology; 8) Artificial intelligence technology

現實互動空間

打造直播產業全產業鏈全展示，規劃，設計，設備，互動，體驗，了解未來沉浸式體驗直播的改革與創新。

Real Interactive ce

To create a full display, planning, design, equipment, interaction, experience live, and understand the reform and innovation of future immersive experience live in the entire industry chain of the live industry.

多維演繹品牌IP，沉浸式場景應用

穿越感知邊界，結合新時代IP、文化、品牌、產品、消費需求，打造定制化品牌主題直播場景，為品牌提供沉浸式互動場景應用，促進數字行業和傳統產業的融合發展。

Multi-dimensional Interpretation Of Brand IP

Immersive Scenario Application

By crossing the perception boundary and combining with the new era's IP, culture, brand, product, and consumer needs, we aim to create customized brand themed live scenes, providing immersive interactive scene applications for brands, and promoting the integration and development of the digital industry and traditional industries.

展品大類

直播軟件、直播平臺、數字服務、數字技術、云計算、大數據分析

直播硬件、空間設計、光源設備、影視設備、影音設備、網絡設備

Major Exhibits

Live broadcast software, live platforms, digital services, digital technology, cloud computing, big data analysis

Live broadcast hardware, ce design, light source equipment, film and television equipment, audio-visual equipment, network equipment同期活動精彩紛呈，引領營銷新時代

未來品牌展示空間創新發展高峰論壇

直播技術與應用發展高峰論壇

多功能直播體驗分享大會

未來視覺效果峰會

Fabulous Simultaneous Activities Leading A New Era Of Marketing

Future Brand Exhibition ce Innovation and Development Forum

Live Technology and Application Development Forum

Multi-functional Live Experience Sharing Conference

Future Visual Effects Summi觀眾群體

Professional Buyers

政府機關，行業協會

數字產業園、工業園區，科技園區；

MCN機構、培訓機構、廣播影視、電競、、賽事相關生產運營品牌及平臺；

博物館、展覽館、大型互動體驗中心、游樂中心、動植物園等；

品牌生產商、貿易商、經銷代理商培訓機構等；

社交電商、社區團體、社群等新零售渠道商；

Government agencies,industry associations

Digital industrial parks, industrial parks, and technology parks;

MCN institutions, training institutions, broadcasting, film and television, gaming, and event related production and operation brands and platforms;

Museums, exhibition halls, large-scale interactive experience centers, amusement centers, animal and plant gardens, etc;

Brand manufacturers, traders, distribution agent training institutions, etc;

New retail channels such as social e-commerce, community groups, and communities;

Entire Territory Marketing For Building Exclusive Traffic For Brand

放眼世界 遇見未來

Eye On The World

Meet The Future

LCIE組委會

上海市徐匯區南寧路970號萬科中心B座801室

聯系人：吳先生

手機：13067931322

LCIE Organizing Committee

Room 801, Building B, Vanke Center, No. 970 Nanning Road, Xuhui District, Shanghai

Contact: Mr.Wu

Mobile: 13067931322